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WANL AGM Weekend – Workshop: Social Media + Marketing in the Age of COVID – Going Virtual

November 21, 2020

In this informative and engaging workshop, you’ll learn how to build your social media presence. We’ll talk all things social media + marketing with a focus on challenges caused by the pandemic and how to adapt in an increasingly digital market.
– The importance of identifying your audience,
– an overview of social media platforms including an introduction to scheduling tools and analytics,
– how to develop your author brand,
– engaging approaches to online launches,
and more!
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No prior social media marketing experience necessary. Questions welcomed in advance. Pre-registration required.
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As the Marketing and Sales Coordinator at Breakwater Books, Samantha Fitzpatrick has been marketing books full-time for two years now. Samantha has studied Copywriting at the University of British Columbia and is Google Display Ads certified. She has also managed social media for the Ochre Fest literary festival and The Island Review magazine, among others. Earlier this year she was named Chair of the Atlantic Publishers Marketing Association’s Marketing Committee.
Stay in touch. Connect with Samantha on LinkedIn.


Times and Locations

November 21, 2020

3:00 pm